Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey

Ralf T. Kreutzer, Marie Sirrenberg ... 313 pages - Publisher: Springer; (September, 2019) ... Language: English - ISBN-10: 3030252701 - ISBN-13: 978-3030252700.

Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey.

Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey, Ralf T. Kreutzer, Marie Sirrenberg

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