Principles of Marketing 17th Edition

Philip Kotler, Gary Armstrong ... 736 pages - Publisher: Pearson; 17th edition (July, 2017) ... Language: English - ASIN: B073R6T7XH by Amazon

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Principles of Marketing 17th Edition, Philip Kotler, Gary Armstrong

Post a Comment

Hello. GeoTeknikk.COM’s portfolio of engineering resources provides comprehensive coverage across some disciplines: Civil Engineering [Coastal, Waterway & Ocean Engineering - Construction Engineering - Dams & Hydraulic Engineering - Earthquake Engineering - Geotechnical Engineering - Structural Engineering - Transportation Engineering - Engineering Economy and Mathematics] . Computer Engineering [Design and Build WebSites: HTML, JavaScript, CSS, ASP.Net, PHP, ASP - Programming Languages: Fortran, MatLab, Java, Python, Turbo Pascal, Visual Basic, C++] . Geology Engineering ... Environmental Engineering . GeoEnvironmental Engineering . Rock Engineering . Technical Drawing and CAD . English Language [IELTS, Grammar Books, Exercise (Work) Books, Dictionaries] .

Contact Form

Name

Email *

Message *

Theme images by blue_baron. Powered by Blogger.